Bold Moves, en français : Mouvements Audacieux, une campagne de communication novatrice : Le groupe Ford nous parle sans détour de sa marque, de son passé, mais aussi de son futur et des défis à relever pour rester un grand acteur du monde de l'Automobile.
La totalité des 30 épisodes vidéos de cette campagne de communication d'un nouveau genre vous sont présentés par Madness US !
Bold Moves Episode 30
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After a year of meeting challenges and creating opportunities, Ford is poised to come back strong. Get a glimpse with the final episode of Ford Bold Moves.
Bold Moves Episode 29
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Facing high stakes, how did Ford respond? With an action plan, and no excuses. Now, new cars, efficiencies and customer conversations are changing minds about the future.
Bold Moves Episode 28
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What’s that coming around the corner? The new generation of personalized, customized Ford dream machines, decked out, revved up and rarin’ to go hot-rodding !
Bold Moves Episode 27
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Where is Ford on the path to quality and reliability today? Putting past rough roads behind with a confident new approach to ensuring the smooth rides of tomorrow.
Bold Moves Episode 26
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What defines the heart and soul of managing change? At Ford's Chicago Stamping Plant, the process starts with coming together and establishing a commitment to teamwork.
Bold Moves Episode 25
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What’s the story at Ford’s iconic Rouge plant? Chapter one of the next 100 years, and number one where it counts: Worker morale, sustainable manufacturing and product quality.
Bold Moves Episode 24
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Within the next hundred years we may well be out of oil and gas. Panic time? Not with Ford already on the road with the right moves to fuel our vehicles clean into the future.
Bold Moves Episode 23
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What is one approach Ford is taking to appeal to the leading segment of car buyers? It’s an innovative Fusion of new experiences and smarter connections, from a woman’s perspective.
Bold Moves Episode 22
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Ready for bold high-adrenaline, high-speed moves? Fasten your seat belts and hold on tight as Ford Racing Team drivers burn maximum rubber on the test track!
Bold Moves Episode 21
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What’s the word from customers and the automotive media during this critical launch for Ford? Get ready for a powerful, emotional surprise crossing over to the breakthrough Edge!
Bold Moves Episode 20
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What do guitars, martial arts, and dentistry have in common? They are just three of the ways workers are applying their Ford skills and experiences to new lives and ambitions.
Bold Moves Episode 19
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With plant idlings and closures looming, how is Ford helping its workers? By providing them with tools and opportunities to meet the challenges of planning for the future.
Bold Moves Episode 18
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What does it mean to build vehicles for Ford? In the first of a 3-part series, one third-generation line worker shares his passions as he reflects on the past and considers the future.
Bold Moves Episode 17
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It’s a showdown in the heart of truck country. Who’s got the right stuff to win the heavy-duty market? Ford flexes its muscles as it looks the competition square in the eye.
Bold Moves Episode 16
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When the battle is against breast cancer, courage and determination are the name of the game. Ford’s “Warriors in Pink” take the wheel in the continuing Race for the Cure.
Bold Moves Episode 15
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With the future at stake, how does Ford balance risk with reward? By daring to be different, with an eye on the past and an ear to the present: It's the latest "people mover".
Bold Moves Episode 14
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In just its 1st year of production, the quality of the Ford Fusion has earned praise from customers and the press. Get a behind-the-scenes look at one of Ford’s biggest hits.
Bold Moves Episode 13
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As Ford adjusts to a tough marketplace, the company launches a key vehicle in its new product line: The Edge. Get a behind-the-scenes look at bringing the latest CUV to market.
Bold Moves Episode 12
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Ford was born on a racetrack, and to this day when racing fans think Ford, they think of that checkered flag. Fans live for Sundays – the roar of the engines, the smell of the exhaust !
Bold Moves Episode 11
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When it comes to trucks, Ford is the undisputed leader. As the marketplace changes, Ford plans to stay on top by continuing to deliver segment-leading trucks.
Bold Moves Episode 10
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As news of Ford’s disappointing financial performance hits Wall Street once again, the company decides to accelerate the Way Forward plan. Can Ford make the turnaround happen in time ?
Bold Moves Episode 9
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Can Ford’s "Go Fast" project team quickly bring a retail version of the Shelby GT-H to market ?
Bold Moves Episode 8
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With soaring gas prices nearly putting cab drivers out of business, and increased concern about New York City pollution, what’s Ford really doing ?
Bold Moves Episode 7
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There's a revolution brewing in Southern Pines, North Carolina, and it’s being fueled by ethanol. Bill Smith has launched the state’s first alternative-only fuel station, but will it work ?
Bold Moves Episode 6
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With one of the worst fuel efficiency records of any car company, Ford is trying to “go green.” As another oil crisis looms on the horizon, can they turn talk into action?
Bold Moves Episode 5
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The moment of truth. After all the buzz and anticipation, the Ford Shelby GT500 gets road tested on the proving grounds by the discriminating press. Will it pass the test?
Bold Moves Episode 4
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In the second of our 3 part Ford Shelby GT500 series, we watch as the assembly team sweats the details to build the first car on the line. Can they pull it off ?
Bold Moves Episode 3
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In the first of a 3 part Ford Shelby GT500 series, we see how Ford is bringing high performance back to the muscle car by turning to the man who started it all, Carroll Shelby.
Bold Moves Episode 2
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If Ford wants to turn itself around, they’ll need to build quality vehicles with a focus on fresh design. In the past, Ford has turned to design to save the company – Will it work again ?
Bold Moves Episode 1
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In the first episode of this real-time interactive documentary, we see Ford at a crossroads, a rare glimpse behind the curtain as this iconic American company fights to right its path.
